Kind of alarming, right?ĭo yourself a favor and earn that relationship. And you have no idea if it’s good or what people think about it. What kind of work they’re claiming to be in joint ownership in with you. Imagine if somebody claimed to do work for your own business…
It’s the combination of great work and trust that allows your clients to tell their friends about you.Īnd it is the claim that you worked with a client, even if there is nothing to show, that leaves an absolute disgust in their mouth. Yeah, talent and the ability to execute is always important, but you have to give your clients a reason to choose you over every other talented person in the world. It is really the relationships that win us the work we’ve always wanted to produce. I think one of the coolest things in life is being able to call up an old, or current client and ask them out for lunch so that I can get to know them as a person. It’s something that is earned over time, and is far more valuable than saying that you once worked with a big name client. Relationships are something you can’t buy or fake. While you have these shining opportunities to get to know a person deeper, you might as well take advantage of it. png image file of the company logo on your portfolio or website. And yeah, at this point you can probably claim the company as a client.īut if this is what you’re most proud of, I can say that there is so much more to desire than simply slapping a. They may have produced a tiny piece of content, or some other small form of work. Go further and earn a relationship.Ī number of freelancers, agencies, and other contractors are doing this thing where they claim to have a big company like Nike on their client list, but at the end of the day there is no relationship with the client. Not a certification that says you touched a physical piece of work.Īnd in my experience, trust is far more valuable than anything in the entire world… Do the work and earn a client. I know it sounds like I’m beating a dead horse, but LET’S BE CLEAR… All the logos on my website have a corresponding check that was paid directly to our agency, and yours should too. That’s straight up stealing and falsely representing yourself. I’ve even been in client meetings where my own case studies have been presented by another agency that had a previous employee of mine on their team. On numerous occasions, I‘ve seen ex-employees or freelancers claim a client logo on their website when really it was the agency or somebody else that gave them the work.ĭoes writing a bit of copy or designing a page of a website give you the right to represent the client as your own? If you don’t feel confident, pretend you are until you gain the experience or tools necessary to execute and deliver a final product. So what does “fake it ‘till you make it” actually mean? Why client logos should never be claimed unless they’ve been earnedĮveryone tells you when you’re young to “fake it until you make it”.Īnd I sure as hell agree! There are so many times in my life where I had no idea what I was getting into, but I just said yes, and figured it out as I moved forward.Įveryone does it to a certain extent, and there is nothing wrong with that.
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